These are thinking points in developing a marketing strategy.

An Analysis of the now –
to develop a market strategy

External factors

  • is the economy expanding
  • is credit in supply
  • are interest rates stable
  • is inflation low
  • what is the industry doing
    • expanding
    • changing
    • in oversupply
    • where is technology going, is industry capital sensitive or labour intensive.
  • where do we fit, what is our image
  • what is the customer benefit/analysis
  • are we a quality product
Develop a market strategy diagram - Business Planning Consultants - The Business Plan
Develop a market strategy diagram Business Planning Consultants - The Business Plan
  • Who are they?
  • What share of the market?
  • How big are they?
  • What are their strengths & weaknesses?
  • what is their pricing and promotion strategy?
  • Taxes
  • Tarrifs
  • Dumping
  • Fair trade
  • Consumer protection
  • will a change in government affect any of these?