Further Strategy Development

These chart 4 possible routes to progress the company to the breakout.

  • A different pricing policy can be adapted.
  • Promotion can be used, or
  • Different distribution routes can be looked into and implemented.
  • Often forgotten is the possibility that is remote, not in the usual run of business logic.

These could be said to be:-
Non Linear possibilities: Change in technology, major natural disaster.

Linear possibilities: eg. add sales staff, takeover competitor, rationalise overhead, downsize management ie. a logical extension of current business practice; product.

Further Strategy Development diagram Business Planning Consultants - The Business Plan