This is a Summary of the Business Plan

It should set out the strategy to achieve the breakout.

Vision is a description statement of direction setting out the personal vision of the key decision makers, eg. the characteristic of your company, important issues such as the strategic direction in sales/profit/image/service, its primary objective built out of a diagnosis of its strengths, weaknesses, opportunities and threats. A scenario plan of where we will be, having weighted up all probabilities and risks.

Mission is the scope of activities, products/services and markets. The activities the company performs to turn its products or services into valuable commodities for the market.

Probability of Outcome ….%